When you enroll in Premium Membership, we ask you to supply your full and zip code. Other optional information to provide at sign-up includes mailing address and birthday for a special offer on your birthday.
When you enroll in B&N Rewards, we ask you to supply your full name and email address.
By providing us with this information, we can deliver exclusive Member-only special offers and eligible discounts and we can provide the best possible service. If you lose your Member Card or require other assistance from Member Services, we can provide you the best service if you have provided this information.
Please note: A confirmed email address is required to redeem your rewards once you’ve collected 10 stamps. You will be sent a Confirmation email shortly after you join Premium or B&N Rewards for the first time.